Blog

Data series and essays on running B2B growth teams in the era of AI.

Intent signal monitoring will be the holy grail for GTM teams

Blind outbound and blind campaigns are dead: AI lowers the barrier of entry and conversion drops. What remains is the ability to identify a buying intent signal of your target persona and act on it quickly.

Article

Software coding will be to GTM teams what Hubspot skills were for RevOps

The future of the GTM tech stack is APIs only, orchestrated from an LLM. What GTM teams need to work at scale is the ability to develop their own applications.

Data series

GTM Hiring Monitor

Weekly data series: the AI-native share of open GTM roles in the DACH market, who is hiring, and how the mix shifts.

Article

The one thing you have to do to become an AI-native GTM team

Why shared context beats individual AI setups, and where to start.