A lead scoring tool that lives inside an advisory engagement, not as a standalone SaaS. Built originally for Moodtalk to qualify healthcare-leaning B2B prospects.
What it does
- Pulls firmographic + intent signals from sources you already use (Apollo, Beehiiv, LinkedIn).
- Scores against a persona-specific rubric, not a generic ICP heuristic.
- Routes the top decile into your nurture sequence; the rest to a long-tail awareness loop.
Why it’s different
Most scoring tools optimize for “looks like a customer.” This one is built on the Interpretation Layer. The rubric is a live artifact that gets sharper every time you close, lose, or talk to a customer in the target persona.
Status
Currently used by one advisory client. Productization deferred until it crosses the micro-product rule bar: strong on either automation or insight, never half-baked.