Look at how your team uses AI right now. One person is on their personal Claude login, someone lives in ChatGPT, the new hire swears by Gemini, and two people are quietly pasting customer data into whatever tab is open.
The lever is not teaching everyone better prompts, it is giving them one shared place to work. You have three real options: Claude Team, ChatGPT Team, and Gemini with shared Gems. If you are starting from zero and the work is GTM and document-heavy, use Claude Team. Here is how to set it up.
The goal is to turn five private logins into one workspace. Go to claude.ai/upgrade and choose Team. You need at least five seats. Standard seats are $20 per person per month billed annually, or $25 monthly.
The goal is to get everyone in without chasing them. In the workspace member settings, generate the shareable invite link and post it where your team already talks, your Slack channel or a team thread. One click and they are in. No individual email addresses needed.
The goal is to give every chat the same starting context, and this is the part that actually ends the chaos. Create a new Project and call it something like GTM shared. In its custom instructions, write the context every chat should start with: who you sell to, your product in one line, your tone, and what the AI should never do. Upload the two or three reference docs the whole team uses. Anyone working in that Project now starts from the same context and the same standards, instead of re-explaining your company to a blank chat every time.
Total: about 5 minutes.
You now have one workspace, everyone in it, and one shared Project carrying your team’s context and prompts. Fill it this week with the three to five prompts your team rebuilds most often, and nudge the instructions once or twice as people use it. That is the difference between five explorers and a team that compounds.
FAQ
Do I really need five people? The Team minimum is five seats. Below that, the honest answer is it is not worth it yet. Keep everyone on their own Pro plan and come back when you are five or more, which is about where the shared workspace really starts to pay off.
We already use ChatGPT or Gemini. Do we rip those out? No. Take the tool that fits where most of your team’s work happens and make it the shared default. This is about convergence, not purity. If the work is GTM and document-heavy, Claude Team is the strongest default. Gemini is a good choice if you already live deep in Google Workspace, where Gems can be shared across the team like a Google Doc.
Is a shared Project really a prompt library? Claude has no feature literally called a prompt library, and a shared Project does the job better. Its custom instructions are the standing prompt every chat inherits, and its uploaded files are the shared knowledge. That beats a list people copy and paste, because it applies on its own.
What about our data? Team plans run under Anthropic’s commercial terms, which treat your data more strictly than consumer plans. The exact data-usage and retention controls live in your admin panel, so confirm them there before you roll out to the whole team.
